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Retail Account
AMSOIL Increases Profits
About Retail On-The-Shelf
Account
Where can a customer purchase AMSOIL Products? Potential customers often search for AMSOIL
Products they need through retail outlets. Retail outlets who sign up for AMSOIL Retail On-The-Shelf Accounts make
the sale to these customers and lock in a very profitable AMSOIL product line.
Benefits Of Opening a Retail Account
• Buy direct
• Wholesale Pricing
• Excellent Profitability
• Freight Discounts
• Optional credit line
• Toll-free and Internet Ordering
• Technical Support
• Advertising co-op program
Quality Products Command a Quality Price...
People are willing to pay more for premium products, and AMSOIL is widely known as the
premier producer of synthetic lubricants. With markup levels at 30-35%, store owners realize higher profits with
AMSOIL products.

Freight Discounts...
AMSOIL offers freight bill discounts based on the order total, provided that the order is
shipped to one destination. This discount is calculated on the total of the order before taxes, discounts or any
miscellaneous charges are applied.
• Full freight is paid if the order totals $9,000.00 or more.
• One half of freight is paid if the order totals $4,500.00 to $8,999.99
Full Line of Quality Products...
A complete product line from AMSOIL ensures that customers will find what they are looking
for. With everything from advanced filtration systems to Multi-Purpose Spray Grease, AMSOIL makes products to
satisfy nearly every lubrication need. In addition, AMSOIL has created strategic corporate partnerships to provide
other top-quality automobile products like Mothers® polishes and waxes and Trico® wiper blades, creating more
opportunity for sales.
AMSOIL Products are in Demand...
Sales of AMSOIL products have never been higher. Vehicles are requiring more superior
products, and customers are looking for the best performance available. AMSOIL products provide unsurpassed
protection and performance, and is recognized worldwide as the leader in the motor oil industry.
Limited Availability...
AMSOIL products are not available everywhere. AMSOIL is distributed by independent Dealers,
and won’t ever be found in giant retail chain stores. AMSOIL limits its sales to accounts with less than 12 outlets
to protect small stores from large competitors and predatory pricing. Carrying AMSOIL can give store owners an edge
over the competition.
Advertising Support...
AMSOIL provides national advertising support with commercials, promotional literature and
more. AMSOIL ads appear in over 150 national publications yearly. AMSOIL is best known nationwide for sponsoring
high-profile racers like Kevin Windham and Josh Grant in motocross and Mike Oberg and Scott Douglas in off-road
racing. AMSOIL is the official oil of the American Motorcycle Association (AMA) Outdoor Nationals, World Power
Sports Association (WPSA), ChampBoat Series, United States Modified Touring Series (USMTS), Loretta Lynn’s National
Motocross Championships and more. In all, AMSOIL is involved with more than 1,000 racing teams, series and events
across North America. AMSOIL also offers a Co-op Advertising Program for retail accounts. Co-op credits are earned
according to the amount of AMSOIL products purchased each year. Co-op credits can be redeemed for print and
broadcast advertising featuring AMSOIL products, or for AMSOIL literature and promotional material. For more
information on the AMSOIL Co-op Program, consult the G-1071 Retail Account Co-op Credit Order Form.
Leading Synthetic Oil...
AMSOIL was the first fully synthetic oil approved by the American Petroleum Institute for
use in passenger vehicles. Since then, AMSOIL has been recognized as the benchmark in synthetic motor oils. AMSOIL
products consistently outperform the competition in nearly every category.
Vehicle manufacturers are requiring lubricants that provide better protection and auto
owners want the best for their vehicles. Stocking AMSOIL products keeps retailers ahead of the pack in a
competitive industry because they surpass manufacturers’ requirements and impress consumers. AMSOIL products’
sterling reputation, proven performance and storied history are sure to raise profit margins in any retail
store.
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