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Low Investment Start Up Business

 Author – Robert Holland – 25000MileMotorOil.com

Starting a business that can provide substantial long term income can be gradually built while maintaining your present employment. Take into account the fact that most people looking to start a business generally do not have enough savings to select businesses that require a large up front investment. There are no easy ways to make this transition successful, other than hard work and long hours. With a good work ethic you can bring your new business to the point where it is providing a steady stream of income and can support you on a full time basis.

Try to select business that can grow with a very small monetary investment. Generally franchises require a significant investment which requires you to take equity out of your home, plus securing all your other assets as well. You should look for some of the following points in selecting your new business other than your general interest; minimal start-up fees, no inventory requirements, no territory restrictions, expert assistance from your sponsors, no capital investment, premium quality product lines, no employee expenses, excellent tax benefits, choose your own level of time investment, and start while you still have other employment.

Workers are departing their regular jobs in mass to set up small businesses in their homes or local offices. People working for others have an average annual pay of $29,000.00 per year. At the same time small home businesses are averaging $55,000.00 per year. The 27 million of these businesses are earning almost twice as much with 20% of them earning over $80,000.00!

There are many reasons to try and get out of general employment and working for others with no real long term job security. The only job security now is working for the government. The following are a number of reasons to consider:

1. 80% of all people making over $50,000.00 per year own their own business.
2. 80% of the American workforce is over the age of 35 and know that their present employment will not lead them to a satisfactory retirement goal.
3. Tax laws are passed to benefit the business owner and not the employee.
4. There is “0” job security working for someone else.
5. 95% of small home businesses succeed in their first year.
6. 85% of small home businesses are still doing well after three years in business. The failure rate of conventional small businesses leaves only 20% still in business after three years.
7. Most commutes to work are over 1/2 hour each way, with traffic jams to contend with, and require significant auto fuel and maintenance expenditures that are not tax deductible.
8. People that try franchising as a way out have to risk everything they have including their savings and home equity.
9. Network marketing is a low risk 100 billion dollar a year industry with a steep growth curve.
10. You need to get into a more profitable and satisfying endeavor and 25000MileMotorOil.com can provide you with a gradual exit strategy while still maintaining your regular job until your income builds.

A good home business is going to rely heavily on the use of the internet for marketing and selling your goods or services. You will need an up-to-date computer, printer/fax/scanner, digital camera, telephone, telephone answering machine, several software programs, a web site with hosting, and a high speed internet connection. E-mail, telephone, direct mail, and personal solicitation will be your main means of communicating with your potential customers.

Your web site can make you look like a large business to your customers, and timely follow up and superior service will maintain that image. Having a web site alone does not automatically get you all the business you want. Just having a web site, is like having a physical store in the middle of the woods with no roads going to it; and, therefore, no customer traffic. Your web site needs to move up in the page ranks before you are recognized by the search engines. If someone types your product category into Google, Yahoo, or MSN and you are on page 12,000, no one will find you. You need to get to the first or second page of your category to be effective. Increasing your page rank is a long process that can take up to a year even when doing all the right things. Your page rank can be increased by exchanging links with other web sites and by writing articles about your products for submission to on-line magazines.

To overcome the time element that is required to get your web site to its optimum state you will need to rely on the more conventional forms of selling to promote your business services and products while your web site gets up to speed. Networking, direct mail, marketing materials, small ads, and direct customer contact will help. All of these other methods should be continued even after your web site is crusing along. Use your business cards with your web site, phone, and e-mail address as a promotional tool and hand them out liberally. You can direct traffic to your web site by these other methods of advertising.

If you set up your web site for e-commerce (to sell products from your web site), you will need a more sophisticated web site. You may want a shopping cart and a bank merchant account. The bank merchant account requires a fairly large monthly fee which is difficult for a start up small home business to afford. A better choice for small home businesses to collect payment on the internet is to use PayPal, Google Pay, or 2CheckOut. These services charge a small transaction fee and a small percent of the sale. You only pay when you sell something and not the continuous monthly payment of a bank merchant account.

Just remember, to succeed at a small business, you need to persevere, have patience, work hard, work smart, use all the tools available to you and don’t give up. Your efforts will pay you great dividends.

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